According to studies, it is estimated that approximately 35 percent of the Indian population is in dire need of vision correction and eye care. Unfortunately, due to many socio economic factors as well as a lack of awareness- less than 25 percent of the population receive the eye care they need. An overwhelming 94 percent choose to wear powered spectacles while only 6 percent wear contact lenses.

However, in Tier 1 & Tier 2 cities, the young population has slowly developed an affinity toward contact lenses, which has led to the meteoric growth in the eye care industry in India as well as around the world.

There are several growth boosters as well as challenges to this growing industry, some of them are:

Growth Boosters

• Rapid Urbanization
• Acceptance of Eyecare methods
• Increased screen exposure in cities
• Boost in the organized retail sector
• Increased standard of living

Challenges

• Lack of awareness in rural regions
• Increasing import taxes
• Lack of accessibility

However, due to the Indian Government's economy-boosting plans, people have now more options than ever to choose their preferred way of eye care.

How are Contact Lenses different from Glasses?

In a nutshell, contact lenses are corrective and/or cosmetic medical-grade hemispherical device, which is placed directly on the cornea to correct refractive eye problems such as myopia and more. Contact lenses typically require more care for daily maintenance such as submerging the contact lenses in lens care solution when not in use. They have been linked with some rare cases of mild eye infections with a usage time of up to 14 hours at a stretch.

Meanwhile, glasses have been the most commonly used eye care device for the past many centuries. However, the most frequent problem faced by spectacle users is the easy breakage of the lens as well as incompatibility with a physically active lifestyle which can harm the self-confidence of the user.

claavia is a state-of-the-art medical contact lens brand aimed at improving eyesight with the best comfort possible. Through dedicated research & development, the best medical-grade technologies, methodologies, and audience connection, we create the contact lenses that fit the wearer perfectly and make their world clearer.